Build Your Own Personal Brand 

Subtitle: A 4-week journey to create, express, and showcase your unique brand! 

Objective 

This course aims to help participants develop a personal branding strategy based on their strengths and unique personality, and visualize it through design and video content. Using creative tools, students will learn how to express themselves effectively and build their communication skills on digital platforms. 

Throughout the 4-week journey, each participant will conceptualize and implement their own brand through hands-on practice. 

 Who Should Join 

• RP students interested in personal branding and self-expression 

• Those who want to create their own logo, business card, or video content • Anyone looking to improve their design and video editing skills 

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Expected Outcomes 

• Develop a unique and differentiated personal branding strategy 

• Strengthen practical skills in design and video editing 

• Complete a portfolio-ready set of personal branding materials 

• Improve communication and self-expression skills in the digital age ⸻ 

 Course Schedule & Structure 

• Duration: 4 weeks 

• Time: Every Wednesday, 1:00 PM – 5:00 PM 

Week 1: Foundations of Personal Branding & Persona Building 

• Instructor introduction & icebreaking 

• Case studies on Korean and global personal branding 

• Knowing Myself – Part 1: Discover strengths, traits & extract key branding  keywords

• Knowing Myself – Part 2: Persona sheet creation 

Week 2: Logo & Business Card Design Using Typography 

• Basics of personal branding design 

• Design direction based on your name (keywords & sketches) • Hands-on logo & business card design session 

• Creating stamp-style initials & receiving feedback 

Week 3: Visualizing Your Brand with Infographics 

• Understanding infographics and design principles 

• Basic design tool practice & layout structuring 

• Creating a visual “About Me” infographic 

• Final presentations & feedback 

Week 4: Personal Branding Video Production Using CapCut • Storyboard planning 

• Basic filming techniques & principles 

• CapCut video editing practice 

• Final video editing, presentation & feedback 

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 Final Portfolio (Assignments) 

• Personal persona sheet 

• Personal logo 

• Business card design 

• Infographic 

• 1-minute self-PR video 

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 Completion & Evaluation 

• Full attendance over 4 weeks 

• Submission of weekly assignments and incorporation of feedback • Completion of the final portfolio 

• Pre/post-course self-assessment surveys 

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 How to Join

 Online Registration: https://forms.gle/z38AoVjQMEv4NYWu5 Deadline: April 21 

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 Contact 

Phone: 0795577397 / 0795579136 / 0795586149 / 0795585482 Email: wandaland2025@gmail.com